Samuel Walker
Paid media buyer · Meta & Google · Direct response and brand
Independent paid-media operator based in Phoenix. I run Meta and Google ad accounts end-to-end — strategy, creative production, daily optimization, conversion-tracking setup, and reporting — for service businesses and DTC brands. Cumulatively managed $1M+ in ad spend across 47 businesses, generating $6.3M+ in attributed customer revenue. I work directly with founders. No account managers in between. Available for one new engagement.
At a glance
$1M+
Ad Spend
Managed
Managed
$6.3M+
Attributed
Revenue
Revenue
47
Businesses
Served
Served
41%
Avg CPL Drop
Within 90 Days
Within 90 Days
Selected Engagements
Outdoor-living installer — Arizona
Paid-media operator · Meta lead-gen · $15k–$80k AOV
- Inherited account targeting wrong U.S. region (geo-key misconfig); diagnosed and fixed in week one.
- Dropped CPL from $205 → $138 while raising CTR from 2.8% → 4.61%.
- Currently auditing LP CRO (0.83% LP CVR identified as the next bottleneck — projected $138 → ~$70 CPL).
B2B services — agency self-promotion launch
Two-offer Meta launch · $497/mo retainer + $2,000 web build
- Designed and shipped two-campaign architecture with URL-filtered Custom Conversions (clean signal separation).
- Web Dev offer: $51 CPL · 7.87% CTR · first lead in <24 hours.
- Produced 10 creatives across two visual systems (premium minimalist + UGC vertical video).
NOGI Offroad Campers (founder & operator)
DTC ecommerce · Click-to-DM funnel · $1,750–$6,195 AOV
- Built end-to-end DM-qualification funnel; bot captures phone numbers for outbound close.
- $3.50–$4.54 cost per qualified conversation · 12.9% conv → lead · ~$35 effective CPL.
- Owned creative, copy, ad ops, and customer-pipeline integration end-to-end.
Restoration franchise — Phoenix
Cold launch · 51-ZIP geo · Facebook-only placement
- Diagnosed silent Lead-event misfire that wasted ~$500 over 14 days (form was submitting, but pixel was firing
SubscribedButtonClickinstead ofLead— Meta optimizer was blind). - Wrote & shipped the targeted fix; pixel now firing 1:1 with form submits, optimizer signal restored.
- Tracking discipline alone recovered visibility on what would have become weeks of additional blind spend.
Event services — mobile golf simulator
Cold launch · Maricopa + Pinal county · $2,500 AOV
- $75/day CBO at sub-50-conv/week budget tier — single broad adset for learning-phase efficiency.
- $134 lifetime CPL within client's pre-set $80–$150 acceptable band.
- 5-angle copy test (Wedding, Birthday, Corporate, Charity, Backyard) for data-driven post-launch culling.
Skills
- Platforms
- Meta Ads (primary, daily), Google Ads (search, performance max), Reddit Ads, LinkedIn Ads
- Tracking & analytics
- Meta Pixel, Conversions API, Custom Conversions, GA4, GTM, server-side tagging (Stape / Cloudflare), Slack lead routing, Supabase webhook ingestion
- Creative production
- Premium minimalist static + UGC vertical video. Comfortable with Figma, ffmpeg, Artlist, Nano Banana for AI-asset prep, manual founder-shot iPhone content for anti-AI authenticity.
- Optimization
- CBO and ABO structures, audience laddering (broad → interest → lookalike → custom), creative-fatigue replacement cadence, automated rules, attribution-window selection
- Reporting
- Daily-spend monitoring, weekly digest decks, CAC/AOV/LTV modeling, tied directly to client-side close rates and revenue (not vanity metrics)
- Engagement model
- Monthly retainer + performance bonus (qualified-lead or revenue target). Comfortable structuring custom terms.
Selected Creative Work
B2B Services8.05% CTR · top performer
B2B ServicesPremium typography hero
B2B ServicesEditorial artifact — pricing anchor
B2B ServicesOutcome metaphor — physical sculpt
B2B Services3.31% CTR — top in set
B2B ServicesPremium product still-life
DTC Ecommerce$3.50 cost per conversation
DTC Ecommerce12.9% conv → lead
Available For
One new paid-media engagement, ideally with a founder or operator who wants direct contact and skin-in-the-game terms. Comfortable with a free audit of current Meta setup as a zero-cost first step.
Email: walkerscaling@gmail.com